About Tribe

Work. Make. Share

Welcome to Tribe.  A community of individuals working together so each of us can thrive.  Because we believe work should be meaningful, we bring good people together to do good things.

Welcome to a new way of working.  Where we don’t concentrate on the what but the why.  Helping you to reimagine your working life where work supports your aspirations and happiness can grow.

Welcome to finding your worth.  A vibrant space to connect, a peaceful space to be calm, both online and offline, in the building and out in the community.  Where you can practice yoga headstands at lunchtime, or stroke the wagging tails at your feet.

Welcome to the best version of you.  Somewhere you can be yourself, make mistakes and have fun.  Where you can always find good advice and ask for help, from all of us.

Welcome to Tribe.  Now, let’s make good things happen.

Danielle Trudeau

Founding Director

Dani Trudeau believes that we want our work to contribute to our lives, not take away joy or valuable time from what we really want to do. Having started her first enterprise at the age of 14 and her first company at 25, Dani is infinitely curious about what makes a good business- and businesses for good.  Dani’s working experience is in education, health and social care and she has worked throughout the UK and America in the field of behavioural science.  Dani founded Tribe Porty in 2015 and more recently in 2018, founded Tribe Women, now Keystone, a community for enterprising women who want to reimagine their working lives. Here is Dani’s Creative Mornings Edinburgh talk about her journey creating Tribe Porty and Keystone.

Hannah Ashwell

Bookkeeper & Creative

Hannah is our bookkeeper at Tribe. Alongside managing the day-to-day finances here, she hot-desks providing bookkeeping & admin support and generally getting stuff done for numerous local businesses. Educated in the visual arts and architecture and with a working career which thrived on being organised, her personal passion is textiles. Her creative business since 2008 is folding bespoke origami installations and bouquets using textiles and paper.

Alice Hudson

Community Manager

Alice is our Community Manager at Tribe. A fellow creative, she graduated with a degree in Fine Art & Art History and has a keen interest in architecture. Alice can help you with anything from finding the right membership package to hosting a talk or event here at Tribe.

Debbie Reeves


Having started as a volunteer at Tribe Porty, Debbie is now employed as receptionist / caretaker, greeting people as they arrive, assisting clients who hire a space and showing prospective clients around. She also take on basic administration duties and help to ensure the working space and the gardens are in order. Debbie feels privileged to work at Tribe and says that the fact it is dog friendly is the icing on the cake.

Steven Imlah


Steven, with his personal assistant, has been working at Tribe for the past 4 years, helping Tribe run smoothly. Steven carries out a multitude of tasks and carries out building management jobs as well as supporting members with some administrational duties.

Dr. Steve Earl

Tribe Board

Steve designs and co-designs collaborative strategies that bring together the partners that must work together to create long-term impact. In the technology sector he works closely with government, industry and universities to help frame imagine the futures they want to create together. Then helping to figure out what are the grand challenges are needed to be addressed and what we want to do about them.

Johanna Holtan

Tribe Board

Johanna builds teams and communities around ideas to make positive change. With experience working globally in higher education, active transport, sport & culture, international development and social enterprise, she currently manages the Mastercard Foundation Scholars Program at Edinburgh University which provides full scholarships and leadership programming to inspiring young people from Africa.

Kate McKay

Tribe Board

Kate has a background working as a lawyer, and recently took part in the Saltire Fellowship, an entrepreneurial leadership program involving study at Babson College in Boston. Attracted to Tribe Porty by its unique ethos and spirit, Kate is enthused at the opportunity of being able to contribute to many aspects of Tribe Porty through her involvement on the board.

Paula Douglas

Tribe Board

Paula helps founders and leaders of early stage businesses scale their companies to their full potential. She is an alum of MIT’s Entrepreneurship Development Programme and an advocate for the power of collaborative, creative, thriving networks and spaces to transform the way we live and work.