About Tribe

Work. Make. Share

Welcome to Tribe.  A community of individuals working together so each of us can thrive.  Because we believe work should be meaningful, we bring good people together to do good things.

Welcome to a new way of working.  Where we don’t concentrate on the what but the why.  Helping you to reimagine your working life where work supports your aspirations and happiness can grow.

Welcome to finding your worth.  A vibrant space to connect, a peaceful space to be calm, both online and offline, in the building and out in the community.  Where you can practice yoga headstands at lunchtime, or stroke the wagging tails at your feet.

Welcome to the best version of you.  Somewhere you can be yourself, make mistakes and have fun.  Where you can always find good advice and ask for help, from all of us.

Welcome to Tribe.  Now, let’s make good things happen.

Danielle Trudeau

Founding Director

Dani Trudeau believes that we want our work to contribute to our lives, not take away joy or valuable time from what we really want to do. Having started her first enterprise at the age of 14 and her first company at 25, Dani is infinitely curious about what makes a good business- and businesses for good.  Dani’s working experience is in education, health and social care and she has worked throughout the UK and America in the field of behavioural science.  Dani founded Tribe Porty in 2015 and more recently in 2018, founded Tribe Women, now Keystone, a community for enterprising women who want to reimagine their working lives. Here is Dani’s Creative Mornings Edinburgh talk about her journey creating Tribe Porty and Keystone.

Melissa McConnell

Operations and Marketing

Melissa left corporate life after a 20 year career to start her own business. This turned out to be a transforming experience and a brilliant education and she has never looked back.

Melissa joined Tribe Porty in 2018 to help Dani set up and run the first Tribe Women programme. As Tribe Porty has grown, Melissa now helps to run the space for coworking and events as well as shaping, coordinating and facilitating for Keystone.

Melissa loves working with women and is privileged, through Tribe Porty, to support others to find more sustaining ways to work.

Hannah Ashwell

Bookkeeper & Creative

Hannah is our bookkeeper at Tribe. Alongside managing the day-to-day finances here, she hot-desks providing bookkeeping & admin support and generally getting stuff done for numerous local businesses. Educated in the visual arts and architecture and with a working career which thrived on being organised, her personal passion is textiles. Her creative business since 2008 is folding bespoke origami installations and bouquets using textiles and paper. Examples of her origami may be seen in Reception and the Whitehall.

Serena Sias

Social Media & Events

Serena came to Tribe through volunteering for Tribe Women as her interests are in intersectional feminism, communication, alternative economic systems, social science and architecture and lifelong learning.  Serena has five years of experience as a co-founder and manager of a local and web TV.  Previous to that work, she has been a trainee journalist in Spain and Italy, a “number” at a multinational in Ireland, an entrepreneur and a videomaker in Italy.  Most recently, Serena has been working for Tribe through our events and digital media.

Debbie Reeves


Having started as a volunteer at Tribe Porty, Debbie is now employed as receptionist / caretaker, greeting people as they arrive, assisting clients who hire a space and showing prospective clients around. She also take on basic administration duties and help to ensure the working space and the gardens are in order. Debbie feels privileged to work at Tribe and says that the fact it is dog friendly is the icing on the cake.

Steven Imlah


Steven, with his personal assistant, has been working at Tribe for the past 4 years, helping Tribe run smoothly. Steven carries out a multitude of tasks and carries out building management jobs as well as supporting members with some administrational duties.

Dr. Steve Earl

Tribe Board

Steve designs and co-designs collaborative strategies that bring together the partners that must work together to create long-term impact. In the technology sector he works closely with government, industry and universities to help frame imagine the futures they want to create together. Then helping to figure out what are the grand challenges are needed to be addressed and what we want to do about them.

Johanna Holtan

Tribe Board

Johanna builds teams and communities around ideas to make positive change. With experience working globally in higher education, active transport, sport & culture, international development and social enterprise, she currently manages the Mastercard Foundation Scholars Program at Edinburgh University which provides full scholarships and leadership programming to inspiring young people from Africa.

Kate McKay

Tribe Board

Kate has a background working as a lawyer, and recently took part in the Saltire Fellowship, an entrepreneurial leadership program involving study at Babson College in Boston. Attracted to Tribe Porty by its unique ethos and spirit, Kate is enthused at the opportunity of being able to contribute to many aspects of Tribe Porty through her involvement on the board.

Paula Douglas

Tribe Board

Paula helps founders and leaders of early stage businesses scale their companies to their full potential. She is an alum of MIT’s Entrepreneurship Development Programme and an advocate for the power of collaborative, creative, thriving networks and spaces to transform the way we live and work.