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Tribe Women – The power of words to please the ear, engage the mind and move the heart

16th November 2019 @ 1:00 pm - 5:00 pm


A workshop on public speaking with Laura Westring

It may not be clear to everyone why public speaking training for women is important. It’s not because women are less confident or less competent public speakers than men; it’s because audiences prefer men. A woman can tell the same jokes as a man and be viewed not only as having lower status, but as less capable. Women are judged more harshly – by audiences of men and women – on how they sound, how they dress and how they come across. Women have to work harder to be considered funny, likeable, knowledgeable or insightful.

In an ideal world, women wouldn’t have to come up with strategies to overcome audience bias but, until the promised day comes, you can help yourself by helping them get over it. Disarm your audience quickly with the cool, the quirky and the unexpected. Then watch them relax into their seats as they realise they were wrong to doubt you all along.

Join us for a welcoming and informative afternoon exploring practical speech writing techniques that will change the way you think about public speaking. With professional speechwriter Laura Westring, we’ll explore what’s happening in our audiences’ brains; how to overcome blank page syndrome; how to use structure for persuasion and much much more. Leave confident with ideas and techniques that can immediately be applied to your next speech, pitch or presentation.

The session will cover:

Module 1: Communication for conflict resolution

Module 2: Communication for engagement

Module 3: Communication for persuasion


About Laura Westring

There aren’t many professional speechwriters in Scotland but, after Barack Obama gave her the opportunity to introduce his ‘Address to European youth’ live on CNN, Laura Westring has been writing for politicians, CEOs and early-stage businesses for five years. Laura leads Communications at Amiqus, a tech for good company, and provides accredited public speaking and speech writing training at her leadership communications agency Vocalcoach. Her first tip for writing a speech or pitch to move an audience? The brain processes audible language differently to written language, so start by asking yourself what it is you want your audience to remember and then make sure every sentence plays a role in illustrating and emphasising that point. Read Laura in The Scotsman



We provide teas and coffee all day, thank you for helping us to reduce waste by bringing your own reusable cup.


16th November 2019
1:00 pm - 5:00 pm


Tribe Women


The Works
Tribe Porty, 19 Windsor Place
Edinburgh, Scotland EH15 2AJ United Kingdom
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