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Bob Cummins

Behavioural Science Director


Bob Cummins is the founder and Director of Sodak Limited, whose goal is to challenge and improve much of the current entrenched thinking about Business Management and Health and Safety. Sodak work with a number of experienced business leaders, behavioural practitioners and safety professionals. They support major national clients across the globe to enhance their performance and efficiencies, improving quality, processes and procedures and reducing injuries through the application of behavioural science.

Bob is a member of the BMT Federation, a graduate of Portsmouth University and an Advisor to the Cambridge Center for Behavioural Studies in the USA. He is a strategic leader with over 20 years experience within the private and public industrial sectors. He has experience in the construction, utilities, aviation, transport, industrial, manufacturing and chemical business sectors.